Nouri vs Noom: Which Weight Loss App Fits You in 2026?

Noom is a structured weight loss program: daily psychology lessons, a green, yellow, and orange food color system, and coaching, from $209 a year or $70 month to month. Nouri is a fast calorie tracker: type, say, or snap a meal and get calories, macros, and a weekly Nouri Report for $39.99/year. We make Nouri; every Noom fact is cited below.

At a glance

	Nouri	Noom
Core logging	Type like a note, voice, photo, or Siri from the lock screen	Database search, barcode scan, saved and recent meals, recipes, custom foods; each food gets a color
AI estimates	Instant calories and macros with visible reasoning per item and a confidence rating	"AI food logging with 1M+ food items, calorie & macro tracking" (App Store listing)
Insight	Weekly Nouri Report: Health Score with "Why this score?", days on target, wins, slips, one focus	Daily lessons on psychology, habits, and behavior change
Coaching	Nouri Coach answers questions about your own eating, plus smart reminders	Welli AI chat and a coach team; a dedicated 1:1 Coach with the Premium add-on
Apple Health	Writes nutrition totals in; reads calories burned, workouts, and steps	Syncs with Apple Health, Fitbit, Garmin, Withings, and more
Tracks	Calories, protein, carbs, fat, fiber, sugar, sodium, vitamins A, C, D, iron, calcium, Health Score	Calories, macros, steps, exercise, weight, water, glucose, blood pressure
Free tier	No, 3-day free trial	Free version with select lessons, movement tracking, and meal logging (by location)
Price	$9.99/month or $39.99/year	Noom Weight: $70/month, or $209 for an annual plan; 7- or 14-day trial
Platforms	iPhone (iOS only)	iOS and Android

Noom facts from noom.com, its help center, and its App Store listing, checked October 14, 2026.

Nouri: log in seconds, then get a report that tells you what to change

How it works and where it wins:

• Four equal ways to log: type a meal like a note, say it, snap a photo (Nouri turns it into a sentence first so you can correct it), or ask Siri
• The best Siri logging of any calorie tracking app: say "Hey Siri, track food in Nouri" from the lock screen, answer in one sentence, and a calories and macros card appears right away with what you have left for the day
• Every estimate shows per-item reasoning and a confidence rating; add "cooked in butter" and recalculate
• Fiber, sugar, and sodium goals, a per-meal vitamin scorecard, and a Health Score for every meal
• Prioritize Protein raises your target from 1.0 to 1.2 g per pound of body weight
• Nouri Reports, Nouri Coach, smart reminders, and two-way Apple Health

Weaknesses:

• iPhone only, no Android
• No lessons curriculum, human coaches, or medication program
• No barcode scanner and no free tier beyond the 3-day free trial

Best for: people who already know roughly what to eat and want logging that takes seconds, plus a weekly answer on what to change.

Pricing: $9.99/month or $39.99/year, with a 3-day free trial on the yearly plan (get Nouri on the App Store)

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Noom: a psychology-based program with a color system and coaching

Everything below comes from Noom's own site, help center, and App Store listing, checked October 14, 2026.

How it works and where it wins:

• Daily lessons on psychology, habits, and behavior change, the core of Noom Weight
• A food color system based on calorie density: for solid foods, under 1.0 calories per gram is green, 1.0 to 2.4 is yellow, above 2.4 is orange
• Logging by database search, barcode scan, saved and recent meals, recipes, or custom foods, with a serving slider; its database covers foods from the U.S., U.K., Australia, Canada, and Germany
• Coaching layers: Welli, its AI assistant, a coach team you reach through Welli, and community Circles; the Premium add-on (U.S., new members) adds a dedicated 1:1 Coach and personalized meal and exercise plans
• Noom Move: 1,000+ fitness, stretching, and meditation classes, plus meal plans and recipes
• Noom Med: access to GLP-1 medications for eligible members, prescribed by clinicians through its platform

Weaknesses:

• Higher cost: $209 for the annual plan, $70 month to month, with Premium coaching billed separately
• Its help center says logging features appear starting Day 2 of the program
• Not all foods or barcodes are guaranteed to be in its system, as its help center notes

Best for: people who want structured lessons on the why behind their eating, human coaching, a community, or a medication program alongside the app.

Pricing: Noom Weight is $70 month to month or $209 for an annual plan, with a choose-your-price 7-day trial (examples on its site range from $0.50 to $18) (noom.com)

The real difference: a program versus a tool

Noom is built like a course. You get lessons every day, a color system that nudges you toward lower calorie density foods, and people to talk to. The color logic is close to volume eating: more food on the plate for the same calories. If the reason you keep regaining is behavior, not math, that structure is the product.

Nouri is built like a tool. It assumes you want the number fast, done in a sentence, then a weekly read on what the numbers mean. Noom will teach you why the 10 p.m. cereal happened; tell Nouri about the bowl and it at least gets counted.

Price follows that split. Noom's annual plan is $209 and its month-to-month plan is $70, with 1:1 coaching as a paid add-on. Nouri is $39.99/year for everything, including Reports and Coach. You are paying Noom for curriculum and people. You are paying Nouri for speed and feedback.

Nouri Reports: most calorie apps give you numbers, Nouri gives you answers

Noom's daily lessons teach general habits. A Nouri Report is built only from what you logged.

When you get them: log on 3 days and Nouri builds your first report. After that, a new one arrives every Sunday for any week with 4 or more logged days.

What is inside:

• Health Score with "Why this score?"
• Averages for calories, protein, carbs, and fat against your targets
• Days on target, judged by your own goal
• Wins, slips, and one clear focus for the week ahead

What building Nouri taught me about logging

My own history is with MyFitnessPal and AI photo trackers, and both taught me something. With MyFitnessPal the numbers were fine, but logging a normal dinner took several minutes, and by week three I had stopped opening the app. The photo trackers were fast, but when I checked their estimates against what the ingredients added up to, they ran low. A plate the camera called around 400 calories worked out closer to 700, because a camera cannot see the oil in the pan.

So Nouri shows its work. I photographed a breakfast plate and Nouri first wrote back a sentence, "Two poached eggs on avocado toast, bacon, scrambled eggs, and fresh fruit bowl," then split it into four items: 850 calories, 42g protein, 75g carbs, 42g fat. That sentence is where you catch a mistake before anything is counted. Fast enough that I actually do it, honest enough that the number means something. That is a different bet from Noom's, which puts lessons and coaching at the center, and both bets can be right for different people.

How to choose

Pick Noom if you want a guided program: daily lessons, a color system that does the food judgment for you, human coaching, a community, Android support, or a medication program run by clinicians. Pick Nouri if you want the fastest possible log on iPhone, Siri from the lock screen, visible reasoning you can correct, and a weekly report, at $39.99/year. Coming from a database tracker instead? See Nouri vs MyFitnessPal. Whatever you try, run the two-week test from Best Calorie Tracker App in 2026: log everything, then count the gaps.

FAQ

Is Nouri or Noom better for weight loss?

It depends on what you need. Noom is better if you want structured lessons, coaching, and a community guiding you. Nouri is better if you want calorie logging that takes seconds and a weekly report telling you what to change.

What makes Nouri different from other calorie trackers?

There is no database to search. You type, say, or snap what you ate and get calories and macros instantly, with the reasoning and a confidence rating shown per item. Nouri Reports and Nouri Coach then turn those logs into answers.

What is a Nouri Report?

It is a weekly report built from your own logs: Health Score with "Why this score?", averages against your targets, days on target, wins, slips, and one focus. Your first arrives after 3 logged days, then every Sunday with 4 or more logged days.

Is Nouri worth it?

If you want fast logging and a clear weekly answer without paying for a coaching program, yes. Nouri is $39.99/year, and the 3-day free trial is long enough to log 3 days and get your first report.

How much does Noom cost per month?

Noom lists Noom Weight at $70 on a month-to-month plan, or $209 billed upfront for an annual plan, which Noom lists as $17.50 a month. Longer plans lower the monthly cost, and the Premium 1:1 coaching add-on is billed separately.

Does Noom have a free trial?

Noom Weight has a 7- or 14-day trial. For the 7-day trial, Noom lets you choose a price, with examples on its site from $0.50 to $18. After the trial, you are charged for the plan you selected.

How does Noom's color system work?

Noom labels foods green, yellow, or orange mainly by calorie density, calories per gram. For solid foods, under 1.0 is green, 1.0 to 2.4 is yellow, and above 2.4 is orange, with adjustments such as whole grains moving down a color and alcohol and soda moving up one.

Does Noom have real coaches?

Yes, in layers. Paid members get Welli, an AI assistant, plus a coach team reached through Welli, while a dedicated 1:1 Coach comes with the Premium add-on. Noom's help center says 1:1 Coaches reply within 24 hours on business days.

Does Noom offer GLP-1 medication?

Noom Med offers access to GLP-1 medications for eligible members, prescribed by clinicians through its platform, with plans starting at $69 a month for the first month's subscription, not including medication. Nouri is a food tracker, not a medical program. If you are on a GLP-1, see How Many Calories Should You Eat on Ozempic? and talk to your prescriber; this is general information, not medical advice.

Which app is more accurate?

Nouri scored 92.1/100 in our 100-meal accuracy benchmark (MyFitnessPal 77.0). That benchmark compared Nouri and MyFitnessPal only; we have not tested Noom. Nouri also shows per-item reasoning, so you can fix a wrong portion yourself.

Does Nouri work on Android?

No, Nouri is iPhone (iOS only). Noom supports both iOS and Android, so Android users should pick Noom in this comparison.

What is the easiest way to track calories for weight loss?

Use the method you will still be doing in week six. With Nouri, you can say "Hey Siri, track food in Nouri" from the lock screen, describe the meal in one sentence, and see a calories and macros card with what you have left for the day, no app opening needed.

Bottom line

Noom is a full program, lessons, color system, coaching, and an optional medication track, and it is the better pick if you want structure and people. Nouri is the faster, lower-cost choice for logging and weekly feedback at $39.99/year. Check your target with our free TDEE calculator, then try the 3-day free trial.

Sources

• Noom features, Noom Weight and Noom Med plans, starting prices, sync partners, and iPhone compatibility: Noom App Store listing (checked October 14, 2026)
• Noom Weight plan prices and trial: noom.com, How much does Noom Weight cost (checked October 14, 2026)
• Food color system: Noom help center, How Noom's Food Color System Works (checked October 14, 2026)
• Logging methods and Day 2 availability: Noom help center, How to Log & Edit Meals on iOS (checked October 14, 2026)
• Food database, barcode scanner, iOS and Android: Noom help center, How to Search for Foods or Use the Barcode Scanner (checked October 14, 2026)
• Free version features: Noom help center, Free Features in the Noom App (checked October 14, 2026)
• Premium add-on and 1:1 Coach: Noom help center, What Is the Premium Subscription? and What Can I Ask My Coach (or Welli)? (both checked October 14, 2026)
• Nouri pricing, platform, and features: nouriapp.co and the App Store listing